Credit: Edgar Cervantes / Android Authority
- Amazon will retire its Freevee branding in the coming weeks as it shifts resources to the Prime Video service.
- Viewers in supported countries will still be able to watch their favorite Freevee content for free via Prime Video.
- No consequent layoffs are expected, as Freevee-related employees have already been integrated into other teams.
Amazon Freevee first debuted in 2019 as IMDb Freedive. Since then, the service has offered viewers in select countries, including the US and UK, a limited, ad-supported catalog of TV shows at no cost. With Amazon now focusing on Prime Video, though, it will be phasing out Freevee in the coming weeks.
According to Deadline, Amazon is retiring Freevee and redirecting users to Prime Video instead. The company will continue offering its original Freevee shows, such as Judy Justice and High School, through its Prime Video platform. Such content will be marked with a “Watch for Free” label, making it easy for free, non-Prime users to find and view them. An Amazon spokesperson told Deadline: