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Hero image of the Oura Ring Generation 3 available in silver, gold, Stealth, and black.

Credit: Oura
  • Oura has launched the Oura Ring Generation 3, on sale now starting at $299.
  • A new $5.99/month Oura Membership grants users access to the Oura app and is necessary for utilizing the Gen 3 ring.
  • The latest ring features upgraded activity tracking, improved sleep tracking, and period prediction.

The team behind the Oura Ring continues to focus on actionable wellness data with the launch of the Oura Ring Gen 3. The latest fitness wearable packs more memory, LEDs, and health sensors, but the biggest news is its brand new cost structure. For the first time, the Oura team has introduced a monthly membership fee.

What’s new in the Oura Ring Gen 3?

A macro image of the Oura Ring Generation 3 shows the devices new green LEDs.