Samsung is regularly panned by critics for its lack of ingenuity in the smartphone market. The company is resistant to adopting newer battery technology like its Chinese counterparts; it has not deviated much in physical design across its flagships over several generations; and don’t even get me started about their cameras. But what is the reason for this reluctance to introduce big upgrades and innovations?
We have our own theories, but ahead of the Galaxy S26 series launch, we ran a survey asking users what they believe is holding the Korean giant back. I discuss the results below.