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nova launcher 2025 3

Credit: Andy Walker / Android Authority
TL;DR

  • Noa Launcher’s new owners have indicated their plans to shift to a new payment model. 
  • That indicates it might switch the ad-free “Prime” version from a single lifetime payment to a recurring subscription.
  • The owners have confirmed they will honor any purchases before they switch, so you might not want to miss this deal if you want Nova Launcher Prime. 

Nova Launcher has been a series of ups and downs lately. Despite being sold to new owners, tested for display ads on the homescreen, settings, and the app drawer, and facing a slew of performance issues, Nova Launcher remains a favorite among Android Authority‘s readers. But with its new owners, Instabridge, evaluating means to keep the launcher alive, we can anticipate a pricing change or switch to a subscription model. And this might be a good time to grab Nova Prime if you want to continue using the launcher’s best features without recurring payments.

As part of its realignment, the owner company plans to “evaluate other pricing options or tiers,” it noted in a post last month. That indicates either a price increase or a new payment model coming for new buyers. However, if you’re an existing paying user of Nova Launcher, Instabridge has confirmed it will honor any purchases made before the ownership transfer or until it introduces a new pricing structure.