- YouTube TV has started rolling out its long-awaited genre-based plans, letting you subscribe to categories like sports, news, or entertainment instead of everything.
- Prices for the announced packages start at $54.99 per month, with a discount for new subscribers.
- The main YouTube TV plan is still available, with the price unchanged.
Everyone has their own personal viewing habits when it comes to streaming. Some people mainly want live sports, others just want to keep an eye on current affairs, and plenty of households are really paying for kids’ channels and familiar favorites. Forcing all those people into an all-encompassing live TV bundle never felt especially logical. YouTube TV has been teasing its changes to address this issue, and the new bespoke plans are finally rolling out.
Over the coming weeks, YouTube TV is launching at least 10 genre-focused plans, following its December announcement that it would move beyond a single, all-in package. In a post on the YouTube Blog, the company says its goal is to let you pay for what you actually watch, rather than defaulting to the $82.99-per-month base plan.