It’s no secret that the North American smartphone market is far smaller than the rest of the world. I have a drawer full of Android phones I’ve purchased or reviewed over the years, but they’re all made by the same handful of companies.
Apple and Samsung dominate the US smartphone industry, with Google and Motorola being the only other brands with significant market share. To be even remotely competitive with these giant players, small phone brands need to think outside the box. That means giving users something the big conglomerates can’t. It could be a niche feature, novelty design, or clever value proposition.