- Google is redesigning the Trends Explore page to add a pop of color and support more search term comparisons.
- The new look also adds a Gemini sidebar that can suggest and analyze search term performance based on a broader topic.
- Google’s upgraded Trends Explore page is starting to roll out now for desktop users, but the gradual rollout could take weeks to reach everyone.
Google Search data is paramount in determining what topics, people, and questions users find important. Google hosts a tool called Google Trends that anyone can use to discover the search queries and topics that are currently trending. It’s especially useful for researchers, content creators, and journalists, but there are a handful of ways the average Google user can tap into these metrics, too. Google announced today, January 14, that it is redesigning the Trends Explore page — and the new look adds a Gemini sidebar for the first time.
The upgraded Trends Explore page uses Gemini to help users compare data across multiple related search terms. Instead of combing through similar search queries manually, users can have Gemini identify and compare topical trends. These are compiled automatically based on your area of interest, and Gemini also generates suggested search terms related to the trend you’re exploring.