Credit: Samsung
TL;DR
- Samsung has shelved Ballie, killing plans for a consumer launch that was once teased for summer 2025.
- Ballie has shifted from a planned retail product to an internal “active innovation platform,” meaning it’s now for Samsung’s labs.
Samsung’s cute, rolling robot assistant, once promised for homes by summer 2025, has now been shelved.
This shift marks a sudden turn from the optimism Samsung showed when Ballie was first introduced in 2020. The small, round robot was meant to be a mobile smart home assistant that could follow you, control devices, and project images onto walls. Now, Samsung is effectively putting an end to hopes for a commercial launch.