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I will wear two hats today — one as a reviewer and one as a consumer. That’s because I’ve been on both sides and know exactly how the two brains function, and perhaps make sense of how differently they each perceive the same product. This is exactly what we need today, because the device in focus is perhaps as polarizing in acceptance as those two minds themselves.

The Galaxy S25 Edge isn’t a conventional smartphone. It’s by design (quite literally) made to divide the jury in half, and it did achieve that objective. While reviewers largely weren’t fans of the phone overall, consumers, on the other hand, seem to be loving it. Reddit — the shining beacon of consumer truth — says so on not one but multiple occasions. And there are a few reasons for this split that I want to dissect.