When the September sun shone down on the arena in Nairobi, the grand finals of the first-ever PUBG MOBILE Africa Cup came to life. Inside the packed hall, players’ fingers flew across the Infinix GT 30 Pro, every tap and flick echoing through the crowd like a heartbeat. It was more than a championship; it marked the first deep collaboration between a gaming smartphone brand and PUBG MOBILE on African soil — and the beginning of a new chapter in the global expansion of mobile esports.
From “Official Tournament Device” to “Global Esports Co-Creator”
Around the world, collaborations between brands and games are evolving from sponsorships into system-level partnerships, and Infinix stands at the forefront of this shift.