Samsung’s new XR headset is secretly a Pixel

Last week, I got to spend some time with Samsung’s newest device, a mixed reality headset called the Galaxy XR. This is the “Project Moohan” product Samsung has been working on for ages to take on the Apple Vision Pro. It’s an important launch for the company, and it’s even priced to compete — well, sort of. At $1,799, it’s about half the price of Apple’s headset, which is certainly good news, but still a massive amount of money.

I’ve already talked extensively about what the Galaxy XR is and what it’s like to use it. In this article, though, I want to talk about something I realized almost immediately after my demo with the headset: this isn’t really a Samsung device.