TL;DR
- Samsung is allegedly rolling out a new software update for some of its smart refrigerators.
- The update adds advertisements to the display on the refrigerator door on certain themes.
- The changelog frames the ads as a feature, but users can avoid them by selecting specific ad-free themes — for now.
Update, September 18, 2025 (04:38 AM ET): Samsung has shared a statement with us on this software update bringing ads to its smart refrigerators.
Original article, September 17, 2025 (11:02 AM ET): Imagine paying top dollar for a brand-new high-end refrigerator only to be greeted with ads on the door display. Sounds like a nightmare? Unfortunately, this nightmare is coming true for Samsung refrigerator owners with the latest update rolling out to their fridges.