TL;DR
- Pixels are suddenly doing very well in the global premium smartphone market.
- Google broke into the top 5 in the first half of this year, thanks to a highly successful Pixel 9 series.
- Apple still leads the pack by a mile, with Samsung claiming second place.
Google is definitely doing something right because Pixels are back in the top 5 global premium smartphone rankings (devices that cost above $600), with a highly impressive 105% growth year over year.
According to Counterpoint Research, Google’s flagships shot up in popularity, driven by the success of the Pixel 9 series, the company’s expansion into new markets, and its strategy of positioning the phones as AI-first devices. Sales for Pixels doubled last year, indicating that consumer confidence in the brand and its phones is growing at a healthy pace. It’ll be interesting to see how much further the Pixel 10 lineup can push Google’s market share in the second half of this year.