- A Google executive has outlined one specific reason why the Pixel program was better than its Nexus phone initiative.
- The executive confirmed that multi-year ideas were easier to develop with Pixels as Google wasn’t switching partners each year.
- He also pointed to Tensor chips as an example of an ambitious, years-long project under the Pixel banner.
Google has offered Pixel phones since 2016, featuring an in-house approach to most of these smartphones. Prior to this, the company offered Nexus phones that were actually designed and developed by other Android brands. Now, a Google employee has outlined one reason why the Pixel program is better than the Nexus initiative.
Google vice-president of product management and original Pixel team member Venkat Rapaka appeared on an episode of the Made By Google Podcast and shed more light on a key benefit of the Pixel approach. He confirmed the host’s suggestion that annually switching device partners for the Nexus program presented a challenge for ideas that took more than a year to develop.