- Meta’s first augmented reality glasses are reportedly launching next month.
- These glasses, codenamed “Hypernova,” will offer a barebones interface with basic support for notifications and Meta’s AI.
- The glasses are reported to launch at just $800, to rake in far more orders than Apple’s extravagantly priced Vision Pro.
Apple took a leap of faith when it first showcased its $3,500 extended reality headset, the Vision Pro, in 2023. Despite the slow rollout and extensive marketing, the headset failed to take off, despite its bragworthy features. Time and again, experts have blamed its towering price for the lack of public interest, and that is a lesson for other companies, including Meta, which is also gearing to launch its AR glasses soon.
According to Bloomberg‘s Mark Gurman, Meta is set to launch its first commercial pair of augmented reality (or AR) glasses very soon, for a much more attractive price than expected earlier. In the latest Power On newsletter (paywalled), Gurman revealed that the launch is set for September, while the glasses, codenamed “Hypernova,” will be available for $800, a 20% reduction from the previously suggested $1,000 price tag. The reason behind the price cut is Meta’s likely decision to lower its profit margin to increase demand.