The foldable Android market got a lot more interesting this week. At its latest Unpacked event on July 9, Samsung unveiled a trio of new folding phones. The Galaxy Z Fold 7 ushers in the most impressive foldable hardware from Samsung ever, the Galaxy Z Flip 7 gives Samsung’s flip phone the larger cover screen we’ve waited years for, and the Galaxy Z Flip 7 FE adds a much-needed affordable option to Samsung’s foldable lineup.
But while the new Fold and Flips are great news from Samsung, they’re also detrimental to Google’s folding phone ambitions. The Fold 7 and Flip 7 look to mark a new chapter for Samsung foldables, and based on what we know about Google’s 2025 Pixel lineup, it doesn’t seem like Google has any adequate way to counter Samsung.