- Google is updating its multi-colored G logo for the first time in a decade.
- After first appearing on iOS and in beta on Android, the new G has now hit the stable release of the Google app.
- Rather than using four distinct colors, the new G features a smoothly changing rainbow gradient.
A little bit of branding can convey a whole lot, so big companies are understandably very cautious about any attempt to change how they’re represented. Have you gotten used yet to saying “Meta” instead of Facebook? Google’s been going with a rainbow-colored logo since basically day one, and back in 2015 we saw the company bring that same kind of palette to its blue “g” logo, swapping lower- for upper-case and adopting a segmented, four-color look.
Earlier this week, we were tipped off to the first revision of that G logo in the decade since, replacing the distinct shades of red, yellow, green, and blue that build up the letter with a smoothly transitioning rainbow gradient.