As yearly phone releases have become more iterative for major brands, there is one new area of expansion that is heavily marketed — generative AI features. While AI features have long been important for certain smartphone functions, generative AI is the new frontier that has dominated software talking points for many products.
But a lot of the hype may as well be white noise for me, because I rarely actually use generative AI features on my smartphone. In fact, I actively avoid this type of AI whenever I can.