- YouTube is piloting a new two-person Premium subscription tier, allowing users to share access with an additional person beyond themselves.
- The trial is currently being run in India, France, Taiwan, and Hong Kong. It offers select users discounted pricing for two people.
- This tier targets couples, roommates, and small households unsuitable for the existing Family or Individual plans.
YouTube has been on a mission since a few years to get free users converted to paid YouTube Premium subscribers, even going so far and increasingly gimping the user experience for ad-block users. The message is clear: YouTube is best enjoyed with a Premium subscription, or you must make peace with ads. If you’d like to take the plunge for the ad-free YouTube Premium experience, YouTube is now exploring a two-person Premium plan that lets you share your subscription with another user.
Moneycontrol reports that YouTube is piloting a new Premium subscription tier with select users in India, France, Taiwan, and Hong Kong that lets them share their YouTube Premium or YouTube Music Premium membership with another household member. Both members must be 13 years or older, have a Google account, and be a part of the same Google family group.