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  • New York Mobile has launched as a new nationwide MVNO on T-Mobile’s 5G network, offering customers the ability to choose their own phone numbers.
  • The service allows users to pick from rare and customizable numbers, including sought-after New York area codes like 212, 718, and 917.
  • The service targets individuals and businesses looking to personalize their phone numbers for branding or personal expression.

A new player has entered the competitive wireless market, offering a unique service that lets customers pick their own phone number, for a price. New York Mobile, a premium Mobile Virtual Network Operator (MVNO), has officially launched today in partnership with T-Mobile, promising nationwide 5G coverage and a novel feature: the ability to customize your phone number to reflect your identity, business, or personal preferences. (h/t: The Manila Times)

Unlike traditional carriers, which assign numbers from a limited pool, New York Mobile says its “Your Number, Your Identity” initiative allows customers to select from a vast inventory of so-called vanity numbers. These numbers can include personal elements like names, birthdays, or custom sequences, making them particularly appealing to businesses and individuals who want a memorable or brand-specific number.