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Max logo on smartphone (3)

Credit: Edgar Cervantes / Android Authority
  • Max has decided not to move forward with its plan to charge an additional $10 per month for its sports and news add-on.
  • The add-on includes access to B/R Sports, which streams over 1,700 live games and events annually, and CNN Max, the platform’s dedicated news streaming service.
  • Starting March 30, users on the ad-supported subscription tier will lose access to B/R Sports and CNN Max unless they upgrade to an ad-free plan.

Warner Bros. Discovery is backing away from its previously announced plan to charge Max subscribers an extra $10 per month for sports and news content. Instead, the company is shifting its approach, cutting access to these features from its ad-supported tier starting next month while keeping them free for ad-free subscribers. (h/t: Engadget)

Max originally introduced the Bleacher Report (B/R) Sports Add-On in 2023, offering it at no extra cost with the promise that a $10 fee would be introduced in February 2024. However, that deadline came and went without any pricing changes. Reports last fall suggested that Warner Bros. Discovery was still considering the fee, but the company has now confirmed that it won’t be moving forward with that plan, at least for the time being.