Credit: Ryan Haines / Android Authority
- Fewer people are buying the higher storage options for the iPhone 16 compared to the iPhone 15.
- The number of iPhone 16 Pro and Pro Max buyers who upgraded from base storage has dropped by 4%.
- The decrease is even greater for those who bought the iPhone 16 and Plus.
Storage size has long been an important factor when buying a new phone. No one wants to have to pick and choose which apps, photos, and videos stay or go to avoid running out of space. With the emergence of cloud services and streaming, however, storage capacity has become less of a limitation, and that seems to be affecting what iPhone models people are buying.
In a study by Consumer Intelligence Research Partners (CIRP), data shows that fewer iPhone buyers are choosing models with higher storage capacity than before. This is the case for the iPhone 16 series, at least — the opposite is true for what they called legacy devices (the SE or older models).