- Three smartphone sales reports for 2024 have conflicting figures on which brand came out on top.
- Whichever topped the table, Apple and Samsung were the unsurprising leaders in a year of growth.
- Xiaomi was the fastest-growing smartphone brand, taking third spot and gaining ground on the big two.
The 2024 smartphone market reports are in, and they paint a picture of recovery, rivalry, and shifting momentum. After two challenging years, some brands made bold moves to grow, while others worked to hold their ground. We picked out some of the most interesting nuggets.
After two years of decline, the global smartphone market bounced back in 2024 with growth of 6.4%, according to an International Data Corporation (IDC) report. However, there’s some debate about which company led the market overall. Counterpoint Research reports that Samsung retained its position as the top global smartphone maker with 19% of sales, while IDC’s data shows Apple narrowly edging out Samsung for the number one spot. Either way, both brands benefited from high demand for their flagship devices.