Spotify has a lot to answer for. The Spotify Wrapped feature has quickly become such an iconic part of December that every brand seems to be launching its version. Some are quite interesting, like Google’s Year in Search, some are just a joke, like Ryanair’s, and some are just downright odd.
I encountered that last category a few days ago. Giving you a peek behind the curtain, we run our workflow at Android Authority through a project management tool called Asana. It’s extremely useful for organizing tasks, but it’s still just a piece of business software. When I got a popup telling me my Year in Asana was ready, detailing how many projects I’d worked on and who I’d collaborated with most in 2024, I was baffled.