YouTube has gone from a quirky site to share cat videos to one of the most powerful platforms on the planet. Despite offering endless hours of free content, it pulls in more money than many paid streaming services. Its revenue now rivals companies across industries and even surpasses that of some countries. We’ve looked into how much money YouTube actually makes and put the phenomenal amount of revenue into some sort of perspective.
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YouTube generated revenue of around $43 billion in 2023. This is around the same revenue as Coca-Cola and comparable to Paraguay’s GDP.