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  • A new conversational AI tool is now available for YouTube Premium users in the US.
  • It allows users to interact with videos by asking questions, summarizing content, and receiving recommendations.
  • This AI feature, similar to Google Photos’ Ask Photos, is part of Google’s strategy to enhance its software services and attract more subscribers by providing unique functionalities.

YouTube really wants folks to subscribe to YouTube Premium. Flooding free YouTube with ads wherever possible and blocking ad blockers are all ways Google is applying to ensure you hit that subscribe button when prompted for the 100th time. But this latest addition is somewhat of a positive push towards Premium.

After raising prices for the subscription, YouTube now wants to give Premium users an AI experience that non-subscribers won’t get.