Credit: Edgar Cervantes / Android Authority
- YouTube Pause ads are now rolling out widely, displaying ads when users pause videos, in addition to multiple unskippable ads during playback.
- The expansion has been driven by a positive response from advertisers. YouTube calls these ads “non-interruptive.”
- The push for more ads seems aimed at encouraging more users to subscribe to YouTube Premium.
YouTube has confirmed that it’s now rolling out Pause ads widely on the platform. Yes, that means not only do you have to live with multiple unskippable ads, but you’ll also start seeing ads on the free version of YouTube when you pause a video.