Smartphone makers have increasingly considered environmentally friendly materials and methods in modern production processes. Whether that drive comes from a truly altruistic source or is just another part of their marketing efforts is debatable. Nevertheless, one of the companies driving this movement is Google, and the Pixel 9‘s packaging is its latest and great example.
Google’s new flagship phone series (as well as its other new products) comes in 100% plastic-free packaging — something of a first for the smartphone industry. The box itself is shrouded in a colorful sleeve, giving way to a tough cardboard box. The company also talks up its use of these materials, including a molding technique that allows for the secure placement of accessories.