Remember when the Google Pixel 7 cost $599? Or when you could grab a Galaxy Z Flip for under $1,000? As a tech reviewer, I’m painfully aware of how prices have changed in the last few years — and it hasn’t been a change for the better. Recently, though, we’ve seen a rise in smaller brands and spin-offs trying to offer maximum value at a minimal price. I am, of course, referring to Nothing and, by extension, its spin-off CMF by Nothing.
CMF’s plan is ambitious — peg its debut smartphone at $200 and surround it with accessories that cost less than half of that — but can it work? How much value can you get from an entire ecosystem that costs less than a Google Pixel 8a? Well, let’s find out.