Just as smartphone hardware and processing power reached maturity, tech giants have found a new way to sell you an upgrade: AI. Even Apple has jumped on the bandwagon as it gears up to launch a revamped Siri and Apple Intelligence via an iOS 18 update later in 2024. Google, meanwhile, has pushed Android brands to adopt its Gemini family of language models for everything from image editing to translation since last year. But while Apple Intelligence and Google Gemini may look similar on paper, the two couldn’t be more different in reality.
Even though Apple tends to take a more conservative approach when adopting new technologies, its AI push has been swift and comprehensive. With that in mind, let’s break down how Apple Intelligence differs vs Google Gemini and why it matters.