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  • You can now create custom AI chatbots using Meta’s AI Studio.
  • Users can create AI characters for various tasks, like cooking lessons, generating social media captions, and creating memes. These AI characters can be shared across Meta’s platforms.
  • Content creators can leverage Meta’s AI Studio to build AI versions of themselves to interact with their audience and build engagement.

You’ve likely already used AI chatbots like Gemini, Google Assistant, and ChatGPT. But what if you could build your own custom chatbot that could, say, create memes on the fly or generate witty captions for your social media posts? Well, that might soon become a reality, thanks to Meta’s AI Studio. Meta unveiled AI Studio, which is built with Llama 3.1, last year and began giving select creators access to it in June of this year to test out the tool. The company is now widely rolling out the tool in the United States.

In a recent news release, Meta announced that its users can now create their own AI characters via the AI Studio or Instagram app. Meta explains that you can create “AI that teaches you how to cook, helps you with your Instagram caption, generates memes to make your friends laugh.” What’s more, you can either just build an AI bot for yourself or share it on AI Studio for others to discover and use across Meta’s platforms (Messenger, Instagram, and WhatsApp). While anyone can use Meta AI’s studio, the company heavily emphasized just how useful creators might find this tool.