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Prime Video Prime tab

Credit: Amazon
  • Prime Video’s UI has been redesigned in a new update.
  • The redesign introduces a new “Prime” tab in the main navigation bar dedicated to content included with your Prime subscription.
  • “Made for you” collections have been added to the “Movies” and “TV Shows” destinations.

The next time you open up Prime Video, you’ll likely notice something different about the service. Amazon is rolling out an update that makes a few helpful changes to improve the user experience.

Prime Video is getting a UI redesign that has started rolling out now and will become available to all users in the coming weeks (via Amazon). This redesign introduces a new “Prime” tab to the main navigation bar that’s located at the top of the screen. In this tab, you’ll be presented with content that’s included with your Prime Video subscription, which means you won’t see any paid movies or series here.