Rivals have been trying to outdo the AirTag since Apple introduced its Bluetooth tracker in 2021. In those three years, Samsung has gone through two generations of Galaxy SmartTags, Chipolo and Pebblebee have relaunched their lineups to support Google’s updated Find My Device network, and Tile — well, Tile keeps trying to do its own thing now that Life360 owns it.
But, as it turns out, there’s always room for one more entry in a crowded Bluetooth tracking market. Motorola launched its debut Moto Tag alongside the updated Razr and Razr Plus, and it just might be the most capable AirTag alternative of the bunch. I got to check out the tiny tracker as part of the company’s June 25 launch event, and here’s what you need to know.