- Apple is said to be in talks to adopt Google’s Gemini AI into the next version of iOS for iPhones, primarily for cloud-centric generative AI features like creating images and writing essays.
- The company could bank on its own homegrown AI models for OS-level AI tasks within iOS 18 and partner with a company like Google or Open AI for the cloud-centric features.
- The deal with Google is still in the works, so there is room for competitors and even multiple partners.
We’re pretty deep into AI wars, with every company aiming to somehow use AI features in their products. We’ve seen the likes of the Google Pixel 8 series and the Galaxy S24 series successfully incorporate generative AI features in meaningful ways, giving them the edge in features. The iPhone is surprisingly missing from this race so far, but Apple has been rumored to be working on generative AI features for iOS 18. As it turns out, Apple could end up banking on Google’s Gemini for the AI smarts on the next iPhone.
As per a report from Bloomberg, Apple is in talks to incorporate Google’s Gemini AI engine into the iPhone. The two companies are said to be in active negotiations to let Apple license Gemini to power some of the generative AI features coming to iOS 18.