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Credit: Rita El Khoury / Android Authority
  • Businesses can add social media links to their Google Business Profiles, which appear on Google Search and Google Maps.
  • Google Business Profiles with already linked social media accounts might see their latest social posts automatically surface on Google.

Ever wondered what’s going on behind the scenes at your favorite local shop or if that new yoga studio is hosting any workshops? Google is making it easier to stay in the loop with businesses you care about. A new feature on Google Maps and Search integrates social media posts directly into Business Profiles.

This means you can see the latest updates from your favorite businesses, whether it’s a new product launch at a local clothing store, a special promotion at a nearby gym, or a client testimonial for a handyperson service – all right within Google Search.