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OPPO LOGO MWC 2023 01

Credit: Ryan McLeod / Android Authority
  • OPPO announced it has created a dedicated research and development center to create user-centric AI features and products.
  • The phone maker also revealed it would roll out generative AI features in the second quarter of 2024 to the OPPO Reno 11 series.
  • These AI features will come to Reno 11 series owners globally.

As companies like Samsung and Google go all-in on AI for smartphones, OPPO is following suit. The firm plans to start working on new generative AI tools and eventually bring them to its Reno 11 series later this year.

Today, OPPO announced it is taking a serious step into generative AI with the creation of a dedicated AI center. According to the press release, this AI department will focus on the research and development of AI and its applications to deliver user-centric AI features and products.