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YouTube premium app on smartphone stock photo (2)

Credit: Edgar Cervantes / Android Authority
  • Alphabet has announced that its subscriptions reached $15 billion in annual revenue.
  • The company singled out YouTube subscriptions as being the main reason for improved revenue in this segment.
  • The tech giant also saw increased revenue from YouTube ads, coming as users reported more ads and scam ads.

Google has pushed YouTube Premium and YouTube ads in a big way in recent years, and it’s gone so far as to test a three-strikes policy for people using ad-blockers on YouTube. Now, Alphabet has reported its Q4 2024 earnings, and it looks like the Premium push has delivered major results.