Smartphone manufacturers have a historical affinity for bending the truth regarding camera zoom. From Apple to Google and more, we’ve even seen companies inventing new terms altogether in a bid to avoid saying “digital zoom” or “hybrid zoom.”
It looks like that hasn’t changed with Samsung and the Galaxy S24 series, either. Samsung claimed during its Unpacked event that the new Galaxy S24 Ultra has a “quad tele” camera system. What?! Four zoom lenses! That’s unprecedented! The same marketing term can be found on the official Galaxy S24 Ultra page on Samsung.com. You shouldn’t believe the company’s claim, however, even if the Ultra is poised to be one of the best camera phones of 2024.