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Opinion post by
Rita El Khoury

After Blockchain, NFTs, Web3, and dozens of other tech fads, AI is the keyword every company is vying for in 2024. You’d be hard-pressed to find one announcement in the tech industry at large without the words “generative AI” somewhere in the pitch, if not in the title. But is betting on AI the right gimmick for Samsung and its upcoming Galaxy S24 lineup? I think so. Let me explain.

Samsung wouldn’t bet on AI if it were a mere fad

Samsung Galaxy AI Announcement