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iPhone 15 14 series up close

Credit: Robert Triggs / Android Authority
  • Apple’s Vice President of iPhone and Apple Watch Product Design, Tang Tan, is set to join Jony Ive’s firm LoveFrom.
  • LoveFrom is said to be working on a “new AI hardware device,” with software underpinnings provided by OpenAI’s CEO, Sam Altman.

We will see a lot more AI on top flagships in the coming year. But we may also see flagship phones from AI companies. A past report mentioned how OpenAI’s CEO, Sam Altman, had met ex-Apple designer Jony Ive to discuss the possibility of building a “new AI hardware device.” Now, Jony Ive’s firm has hired Apple’s iPhone and Watch Product Design Chief to work on a “new artificial intelligence hardware project,” aiming to “create devices with the latest capabilities.”

As Bloomberg reports, Apple executive Tang Tan is joining Ive’s firm LoveFrom. Ive is best known for being the designer behind the iMac, iPhone, and iPad. Tan is the executive in charge of product design for the iPhone and Apple Watch and also handles the design of accessories and development of the AirPods. He is set to leave Apple in February 2024.