Credit: Edgar Cervantes / Android Authority
- YouTube is reducing the number of ad breaks viewers see when watching on TV.
- Although there will be fewer ad breaks, the ads will now be longer.
- YouTube Shorts will start showing ads when being played on a TV.
The sheer number of ad breaks on YouTube videos these days can ruin the viewing experience for anyone who doesn’t have YouTube Premium. YouTube aims to correct this by reducing the amount of ad breaks you see when watching on a TV. However, this change in the platform’s ad strategy doesn’t come without a bit of a caveat.
YouTube has been testing a new approach to its ad strategy in an attempt to make the viewing experience more seamless for viewers. In September, YouTube began showing fewer, but longer ad breaks to some of its users. Google says that viewers “experienced 29% longer viewing sessions before their next ad break.” Now Google has announced it is rolling out this experience to users across the globe.