- Opera GX is a “browser for gamers” with several features that appeal to gamers and enthusiasts.
- As part of a marketing campaign, Opera GX inserted a loud splashscreen that jump-scared users.
- While the splashscreen was present for a day only, users could not turn off the feature without manually deleting the splashscreen file or force-updating the browser.
There is no shortage of good browsers on Android or Windows. Choice is abundant, and a browser exists for every need. The browser of choice for many users, especially gamers and other enthusiasts, was Opera GX, which has a unique feature set that stands out from other Chromium browsers. However, Opera GX has found itself in some soup with an edgy marketing campaign gone wrong, as it ended up jump-scaring its users, and practically all of them absolutely hated it.
Earlier this week, Opera GX ran a marketing campaign with comedian Eric André centered around burying your boring browsers. The campaign video is loud and chaotic, but I guess they were aiming for it, so I wouldn’t fault them so far. However, as part of the campaign, the folks at Opera GX also inserted a VERY LOUD Eric yelling “OPERA GX” into the browser’s splashscreen. Needless to say, users who had no clue about the marketing campaign were jump-scared and definitely not amused.