- Google has pulled Fitbit from nearly 30 markets in the last few weeks.
- Notable exited areas include Mexico and all Latin American countries.
- The company most recently announced that Fitbit was leaving South Africa.
Update, November 9, 2023 (11:08 AM ET): When we published this initially, we found 16 markets in which Fitbit would no longer sell its products. Shortly thereafter, 9to5Google found a separate support page that mentioned the company moving out of even more, including Mexico and all Latin American countries. This means Fitbit has recently removed itself from 29 countries, which is more than half of its previous markets. As of now, Fitbit is only active in 23 countries:
- The United States
- Canada
- Austria
- Belgium
- Denmark
- Germany
- Ireland
- Spain
- Finland
- Greece
- France
- Italy
- The Netherlands
- Norway
- Sweden
- Switzerland
- The United Kingdom
- Australia
- India
- Japan
- New Zealand
- Singapore
- Taiwan
Original article, November 9, 2023 (05:13 AM ET): Google completed its acquisition of Fitbit back in 2021, with the Mountain View company claiming this deal would make health and wellness “more accessible to more people.” However, it looks like the company is taking the opposite approach in over a dozen markets.