I’m pretty sure your jaw dropped when the Pixel 8 and 8 Pro‘s official prices were revealed earlier today, even more so if you live outside the USA. The US pricing for both Pixels has jumped up by $100, putting it closer to its tougher Galaxy and iPhone competition. But the sticker shock is even more important outside the US, where prices have been bumped up by up to €200 or £150. So what gives?
I took my calculator, made a spreadsheet, and tried to make sense of those mad numbers. My original thought was to prove that the rest of the world was being stiffed with the new Pixel pricing — a €200 or £150 jump doesn’t seem as fair as a $100 increase — but I ended up finding a logical explanation for all of it.