Another week, another Google campaign pushing Apple to “get the message” and adopt RCS messaging. The first one was fine, the second funny, the third cute, but the nth one now? I’m sorry, Google, but there’s a smell of desperation in the air, and I don’t think that’s a good look for a 1.65 trillion dollar company, no matter how badly you want Google Messages to succeed.
From a spectator’s point of view, it feels like watching a trainwreck in slow motion. Or a movie about a kid asking another kid to be friends over and over and over again, and getting repeatedly ignored. It’s sad. Your heart aches; you want to scream, “They just don’t want you in their lives, get a clue and move on!” but you can’t stop it from happening again.