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Amazon Fire TVs already represent great value for money. Your hard-earned cash goes towards higher specs or more screen real estate rather than the branding. So when you see an unprecedented 50% price drop on the 55-inch Amazon Fire 4-Series 4K UHD Smart TV, you know it’s a deal not to be missed.

55-inch Amazon Fire 4-Series 4K UHD Smart TV for $259.99 ($260 off)