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Apple WWDC23 Vision Pro lifestyle working 230605

Credit: Apple
  • Apple executives have surprisingly not been pictured with the Apple Vision Pro headset on.
  • Executives have routinely posed with iPhones and Apple Watches, marking their confidence in the products.
  • It is speculated that this may be because the Vision Pro headset is bulky and fairly dystopian, and Apple wants to protect its executives from becoming potential memes.

The Apple Vision Pro is an excellent feat of engineering and everyone who has tried it has been gushing about the experience. But at the same time, there’s no denying that it is a bit dystopian to wear a bulky headset all day while experiencing life as it happens around you. If you noticed closely, there also aren’t any images of Apple executives wearing the headset, nor is there any photo of anyone wearing it outside of Apple’s own promotional materials.

Mark Gurman pointed out the same in his column, noting how Tim Cook and other Apple executives have not been pictured wearing the Apple Vision Pro headset. The closest Tim Cook has been spotted is standing next to the device, which is strange for a device that may be redefining the future of computing, and which he himself thinks is “great value.”