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  • The latest Uncarrier move is known as T-Mobile Phone Freedom.
  • T-Mobile will change Magenta to “Go5G” and slightly alter plan perks.
  • Phone Freedom also includes a few other changes, including better perks for those who switch from AT&T.

Today, T-Mobile celebrated the tenth anniversary of its very first “Uncarrier” move. Not one to disappoint fans, the nation’s third-largest wireless carrier announced a bevy of changes to its plans and promotions.

All of these changes come under the new banner known as T-Mobile Phone Freedom. As the name suggests, its intention is to put the power over phone ownership back into the hands of the consumer. During its video announcement, the company made direct attacks against Verizon and AT&T for sneakily locking customers into three-year payment plans, raising prices, and making it difficult for customers to unlock their phones.