- Users will be able to opt out of Facebook and Instagram user-tracking, but only in the EU.
- The reason is due to the EU regulators forcing Meta’s hand.
- Meta is reportedly making it difficult for users to opt-out.
The day has finally come, Meta is allowing users to opt out of tracking on its platforms. But before you get too excited, there are some caveats to be aware of.
After being fined multiple times by European Union (EU) regulators for a total of over $400 million, Meta is making a change to its tracking practices. At first, Meta threatened to remove its Facebook and Instagram apps from the European market, but that bluff died on the vine. Now the company has found a new solution; allow users to opt out of tracking, but only in the EU.