- Market analysis shows the premium smartphone market is growing while other markets are declining.
- Premium phones grew in market share by 1% YoY.
- Smartphones will inevitably get more expensive, with more focus from brands on high-end models.
Last week, we shared a rumor related to the iPhone 15 series. The rumor suggests the Pro models in that series could be more expensive than ever, which would represent the first time Apple’s increased Pro-level pricing since the iPhone X. We posited that all premium smartphones — even the best Android phones — would see price jumps as well with Apple leading the charge.
Today, we have more data to suggest this will happen. Counterpoint Research published some stats related to the premium smartphone market in 2022. You can see the chart for yourself below, but we can summarize it pretty quickly: while overall sales of phones across the globe dropped by 12% year-over-year (YoY), phones in the premium segment actually went up by 1% YoY. For the first time ever, expensive phones captured 55% of the global market.